Thursday, 16 April 2009

"As I've made clear all along..."

Gordon Brown has apologised for 'smear-gate'. At last. But the way he made the apology just showed how incredibly bad he is at understanding how an apology works.

To open up with the phrase 'As I've made clear all along...' is crass in the extreme.

To begin with Brown refused to say anything.

Then he sent the letters of regret to some of the potential victims of the smears. Regret only for the damage that had been done to politics, not an apology and not even regret for the harm done to the potential victims.

So Brown's apology will mean very little given that he couched it with (yet another) untruth.

1 comment:

A Very Public Sociologist said...

I don't think anyone out there in real life really gave a fig if Brown apologised or not. The real winner in all this is political alienation.